Nutella, the beloved hazelnut spread, is once again capturing the essence of Canada's natural beauty with its "Savour the Beauty of Canada" campaign. This year, Nutella has launched a special edition series of jars featuring 13 stunning landscapes from across the country. The campaign aims to highlight Canada's "hidden gems" – off-the-beaten-path locales that many Canadians may be less aware of.
One of the featured locations is Manitoba's Pisew Falls, a magnificent natural wonder that has captured the attention of Nutella's selection panel. The cascading waterfalls and tranquil surroundings of Pisew Falls perfectly embody the spirit of the campaign, showcasing the diverse and awe-inspiring beauty found in every province and territory of Canada.
To honor the beauty of Pisew Falls, Nutella has created a special recipe inspired by local ingredients - the Sunflower Butter Cookies Topped With Nutella®. This unique recipe captures the essence of Manitoba's natural splendor and offers a delightful way for Canadians to savor the beauty of Pisew Falls right at their breakfast table.
The limited edition jars also feature an interactive map showcasing all 13 locations and their corresponding recipes, providing an opportunity for Canadians to explore and appreciate the rich cultural and natural heritage of their country.
Thompson’s Pisew Falls was specifically chosen for its breathtaking natural beauty and its status as a hidden gem. Nutella's campaign not only aims to celebrate these lesser-known locations but also encourages Canadians to appreciate the diverse beauty found in every province and territory.
According to Claire Robbins from Nutella, the locations featured on the limited edition jars were carefully chosen for their unique beauty and significance. The 13 locations include not only Pisew Falls but also other breathtaking sites such as Carthew Alderson Trail in Alberta, Garibaldi Lake in British Columbia, Musquash Lighthouse in New Brunswick, Skerwink Trail in Newfoundland, and Cameron Falls in the Northwest Territories.
Each location offers a glimpse into the rich natural landscapes and cultural heritage that define Canada. From the striking red clay formations of Cheltenham Badlands in Ontario to the stunning sandstone cliffs of Thunder Cove Beach in Prince Edward Island, the limited edition jars provide a visual and culinary journey across the diverse and awe-inspiring beauty of Canada.
The jars featuring the 13 locations will be available in stores across Canada for a limited time only, creating a sense of excitement and anticipation among consumers aiming to collect their favorite landscape-inspired jar before they're gone.
This is the second year for the "Savour the Beauty of Canada" campaign with Nutella. Originally adapted from a global brand campaign, the initiative is designed to encourage Canadians to explore the beauty of their country while discovering new ways to enjoy Nutella. In contrast to last year's campaign, which focused on well-known, iconic Canadian destinations, this year's limited edition jars showcase the country's "hidden gems" – places that are off the beaten path.
The campaign aims to elevate and celebrate the natural beauty and cultural significance of these lesser-known locations, inviting Canadians to embark on a journey of exploration and discovery within their own borders.
As Canadians eagerly hunt for their preferred jar featuring the stunning landscapes of their country, Nutella's "Savour the Beauty of Canada" campaign continues to inspire a sense of appreciation for the diverse and breathtaking beauty found in every corner of Canada. This summer, Nutella is not only bringing the beauty of Canada to breakfast tables but also inviting Canadians to embark on a visual and culinary adventure to discover the hidden gems that make their country truly remarkable.
