Vancouver-based beer company Two Wolves Brewing recently partnered with Spirit Way Inc. in an effort to promote and fund one of the group’s local tourism projects in Thompson.
According to a July 30 press release, five cents from the purchase of every bottle or can of Two Wolves beer will be donated to the development of Spirit Way’s Wolf Centre of Excellence, a proposed facility that aims to promote best practices for human and wolf co-existence through education, ecotourism, science and research.
“What Spirit Way is doing with wolf initiatives and promoting respect for wolves in Thompson is inspiring,” said Two Wolves CEO and founder David Chadwick in the press release. “Wolves were always very important to us, and we knew, when this business was started, that there was going to be a charitable component to it. Supporting the prevention of wolf extinction in Canada just made sense.”
Spirit Way project co-ordinator Volker Beckmann says Chadwick came to this decision after visiting Thompson in late June and getting a full rundown of what the organization has in store for its wolf centre.
“They’re very environmentally aware, very environmentally conscious and for different reasons they wanted to support a wolf protection conservation cause,” said Beckmann.
Spirit Way is going to return the favour by promoting Two Wolves beer as much as possible.
Not only is the Thompson Liquor Mart currently stocked with their products − Artic Blonde Ale and Great Plains Brown Ale − but Beckmann also said that in they are in the process of lobbying Thompson hotels and bars to carry the Two Wolves brand as well.
“We’re also going to have a beer fest in Thompson later on in October,” he said. “We’re planning that as we speak and it’ll be a unique event and it’ll be a fundraiser and something a little different. So all those details will be worked out in September.”
As for the Wolf Centre of Excellence, Beckmann said they are still in the development stages, although he’s certain that it will be built in close proximity to the Boreal Discovery Centre on UCN Drive.
“We’re working out the governance model and how the facility will be used and we’re working with different consultants to work that out over the next few months,” he said. “Between now and the end of the year, all those consultants will finish their work.”
